The story of public relations in Britain was shaped by the economic hardships of the inter-war years. It was a profession established by a group of liberal-minded officials, whose manner and methods would heavily influence post war organisations such as UNESCO. Central to the startling story of Bri[...]

This title offers a fresh and accessible approach to demystifying innovation. Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or brea[...]

Includes coverage based on landmark experiments. This book also covers immunology and development, and media tools suitable for students and instructors.[...]

A great workshop says as much about self-expression as it does efficiency and convenience. In The Workshop readers get an inside look at some outstanding shops, how they evolved, and how they suit the individual needs of the woodworkers who own them. Features over 300 full-color photographs and draw[...]

More than a decade ago, Clayton Christensen's breakthrough book "The Innovator's Dilemma" illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive atta[...]